Design Thinking

A human-centered, iterative methodology that focuses on users, assumptions, redefining problems, and creating innovative solutions.

The only important thing about design is how it relates to people”

Victor PapanekDesigner, Educator and Author

To deeply understand the user's needs, pain points, and behaviors through research.

Clearly articulate the problem or challenge based on insights gathered through research.

Brainstorm and explore a wide range of possible solutions without constraints.

Build quick, tangible representations of ideas to test feasibility and usability.

Validate the solutions by gathering feedback and iterating based on user experiences.

This ensures that the final product is aligned with user needs and expectations.